Alfonso Lugo is a multifaceted artist, singer, music producer, audio engineer, broadcaster, composer, and multi-instrumentalist. He produces original music for TV commercials, movies, radio and advertising campaigns, as well as producing and developing new talent in the Latin American and Latino markets and self-producing his own music.

With an entire infrastructure and knowledge to develop a comprehensive audio campaign, from copying, sound effects and engineering, to composition, arrangement, recording, mixing and mastering of music and sound design in any project, its recognition Global has grown to such a level of renown that it has been awarded various international awards such as El Ojo de Iberoamérica, Wave, El Círculo Creativo and the prestigious Cannes, with a Bronze Lion for having made the music and voiceover for a campaign Advertising.

He has participated in various international festivals, such as Formula 1 and the Anapolis Latino Festival, and has performed in prestigious venues in Mexico and the United States, generating great acceptance with his music and obtaining international recognition.

His broadcasting career has brought him acclaim and cemented him as one of the best in his field, which has been instrumental in launching his singing talent.

Alfonso’s entry into the world of entertainment began when he was growing up in Mexico. He produced his own voice shows for a local radio station while in high school and college.

He studied Advertising and Marketing in Sao Paulo, Brazil and music production in Mexico and the United States.

As his career flourished, the student, now a renowned producer, caused interest on Televisa Radio, who hired him under the direction of the famous Mexican presenter Charo Fernández, meeting her and producing her again years later in “La Hora Nacional”, the cultural program of the Mexican Government that broadcasts nationwide every week.

Lugo has a solid award-winning career in the world of advertising as the voice of international brands such as Mercedes Benz, Uber, McDonald’s, DirecTV, United Airlines, Burger King, Cinemex, Banamex, Cloralex, Tecnológico de Monterrey, Mexican Red Cross, Harmon Hall , Bacardi, Spring Air and California State, among many more.

With four solo albums and one as a duet with Blue Detox – Homónimo (2003), Sol Naciente (2005) and Sometimes (All I want is you) (2009) and Beautiful Soul (2012), the soft and soulful voice of Alfonso and his brilliant lyrical compositions can be experienced on his latest releases, available on all streaming platforms, distributed by the renowned Circulate Music label.

Alfonso has collaborated with various renowned artists and producers, such as Mario Marchetti (Demi Lovato, Jennifer Lopez, Nick Carter, Black Eyed Peas), Rich Skillz (Robin Thicke, Ludacris, Chris Brown), Sean Phelan (CeeLo Green, Marshmello, Migos ), Trevor Holmes, Russell Ali, Francisco Rodriguez, Cassy London, Goldi, Vincela, Vince Miranda, Calista Queen, Sydney Franklin and Regina Blandón, with whom he recorded the duet song “Gravedad”, soundtrack of the successful Mexican film “Mirreyes vs Godínez”, which generated millions at the box office.

He is currently an active business partner at Pulpo Escafandra (audiovisual and animation production company) and Pulp Music Co (music production company).